In a strategic move to expand its manufacturing capabilities, Relaxo Footwears, one of India’s leading footwear brands, has purchased 30 acres of land in Rajasthan for a total of ₹135 crore. This acquisition is part of the company’s broader plan to scale up production and enhance its supply chain capabilities to meet the growing demand for its products. Rajasthan, with its well-developed industrial infrastructure and favorable business environment, provides an ideal location for Relaxo to set up a new manufacturing unit.
The land acquisition in Rajasthan aligns with Relaxo’s vision of increasing its production capacity and improving operational efficiency. With this new facility, Relaxo aims to strengthen its position in the Indian footwear market and boost its exports, particularly to regions like the Middle East, Africa, and Southeast Asia, where the demand for high-quality, affordable footwear is rising. The new unit is expected to create job opportunities and contribute to the local economy, further solidifying Relaxo’s commitment to sustainable growth and regional development.
In addition to increasing its production capacity, Relaxo is also focusing on modernizing its manufacturing processes by incorporating advanced technologies and automation. This move will enable the company to improve product quality, reduce lead times, and ensure that it remains competitive in a rapidly evolving global market. With Rajasthan offering access to a large skilled labor force and the company’s commitment to innovation, Relaxo Footwears is well-positioned to continue its growth trajectory in the Indian and global footwear sectors.
